Why 2023 is the Year You Should Finally Join Digital Marketing

As technology evolves and an increasing number of businesses and industries move their services online, we are seeing tremendous demand for digital marketing professionals heading into 2023 and beyond.

With Singapore not only being a buzzing hub of innovation and opportunities, but also up to date with the latest technology and related developments, it comes as no surprise that Singapore is the place to be for both experienced and budding digital marketers. 

The digital marketing industry has not only managed to survive difficult times, but it has thrived. In this era of instant gratification, an online presence is required to connect with audiences and consumers alike. Web-based solutions in digital marketing have brought forth a connection with customers through different digital mediums, such as social postings, online ads, and multimedia messages. 

Given the vast scope of digital marketing today, there is a whole list of ways to engage and connect with potential customers and build awareness. Here are a few examples:

1. Social Media Marketing

2. Search Engine Optimisation (SEO) 

3. Content Marketing 

4. Google Analytics 

5. E-Commerce Advertising 

You're probably wondering: “Is digital marketing a good career to get into?” Since digital marketing has become the “spine” of almost every industry’s marketing efforts, it is now a career option that requires heavily updated skills and abilities. A career in digital marketing requires a defined set of skills in handling online content and elevating it in ways that can reel in audiences, influence them, convert leads, increase sales, and a lot more.

Why Choose Digital Marketing?

1. A role that is continuously in demand

Digital marketing is essential in the ever digitally savvy Singapore, regardless of industry, from education to tourism, and even agriculture.

Businesses need talent who are knowledgeable in SEO, mobile and desktop marketing, and digital marketing fundamentals, which are all very important for organisations to connect with consumers.

2. Exciting work environment

Are you someone who loves challenges and experimenting with different ways to make a plan work? With new tools and consumer algorithms sprouting out globally, digital marketing is definitely one of the most challenging yet exhilarating fields to be in now.

If exploring uncharted territories excite you, and you are willing to continuously adapt and innovate, digital marketing might very well be just the right career path for you.

3. Are you a jack of all trades?

Digital marketing professionals usually have expertise in a wide variety of roles. The exciting part about digital marketing is that you will never be chained to just one role – there are just so many aspects of digital marketing for you to learn!

From online activation and campaign planning to content marketing, however you decide to implement your chosen strategies to achieve your desired results, there is plenty of room for experimentation.

Digital Marketing Career Options

Now, let's look at a few key jobs in the digital marketing field in Singapore:

1. Digital Marketing Manager

Responsible for developing, implementing, and managing digital marketing campaigns, being a digital marketing manager requires a strong understanding of how marketing works in the digital world and implementing campaigns with the best ideas and practices. With a solid knowledge of SEO, search engine marketing (SEM), and current social media platforms, digital marketing managers track and analyse the results of marketing campaigns to see how they are performing.

2. Content Strategist

There is so much career potential for a content strategist. Responsible for creating and managing a brand or client's marketing materials, content strategists also ensure that all materials are consistent and on-brand. A business needs a content strategist as they help to build the brand's persona and tone of voice, and develop creative content to cater to client needs – all while keeping the business' core objectives in mind.

3. Performance Marketing Specialist

Primarily responsible for managing digital accounts and channels using paid social solutions, a performance marketing specialist focuses on campaign-specific results and drives commercial performance. This includes planning, executing, and measuring online marketing programmes that generate leads and sales for a company. This is how businesses advance and gain more insights and knowledge about their targeted consumers – by tracking the results of campaigns and optimising to achieve the desired outcomes.

Watch Your Career Take Off

So, is digital marketing a good career in Singapore? Yes! Digital marketing roles are rising in this high-growth industry. If you are interested and determined to learn about great marketing in the digital sphere and beyond, choosing a digital marketing job is a stepping stone to opening doors to a whole world of opportunities.

Let Singapore Institute of Management help you achieve this with our 100% online Graduate Certificate in Digital Marketing (E-Learning). By blending industry and academic experience, and with the course delivered by experts in the digital marketing field, acquire the skills you need to launch your career in the Digital Age.

Schedule a call with our friendly Student Advisors today to get the ball rolling on your digital marketing career!